- Revenue – What are they, where do they come from, whats the algorithm for visitors to revenue. Automatic or sales required.
- Content – How many pages? Dense or small pages. What’s the actual focus of the content? How have they organized it? For instance, a site about cars could be organized by brand, type of car (sports, sedan, van, truck, etc), country, parts of cars (engines, interiors, wheels). This makes a huge difference in terms of site utility. Why does it make sense?
- SEO – Page construction, what terms have been pursued, source of links, increasing or decreasing position.
- Site design & navigation – What are the main sections? What is promoted?
- Site stickiness & appeal
- Community or newsletter
- Page design
- Brand – memorable & appealing?
Did you hear that they cancelled summer school in California?
